{"title":"Dick Wirthlin","description":"\u003cp\u003eDICK WIRTHLIN was Ronald Reagan’s chief strategist and pollster from 1968 through the end of Reagan’s presidency. He was the author of \u003cem\u003eThe Greatest Communicator: What Ronald Reagan Taught Me About Politics, Leadership, and Life\u003c\/em\u003e, co-written with Wynton C. Hall.\u003c\/p\u003e\u003cp\u003eWirthlin earned bachelor’s and master’s degrees in economics and statistics from the University of Utah and a Ph.D. in economics from the University of California at Berkeley, later serving as an economics professor at BYU. His work on the 1980 Reagan campaign earned him the title Adman of the Year from \u003cem\u003eAdvertising Age\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eWirthlin founded a survey research firm in 1969 that became Wirthlin Worldwide, acquired by Harris Interactive in 2004. He also advised Presidents Nixon and Ford and foreign leaders including Margaret Thatcher and Helmut Kohl.\u003c\/p\u003e\u003cp\u003eDick Wirthlin’s books are published by Trade Paper Press, an imprint of Turner Publishing.\u003c\/p\u003e\u003cp\u003eBrowse more: \u003ca href=\"\/collections\/books-new-releases\"\u003eNew Releases\u003c\/a\u003e · \u003ca href=\"\/collections\/award-winning-books\"\u003eAward-Winning Books\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"the-greatest-communicator","title":"The Greatest Communicator: What Ronald Reagan Taught Me About Politics, Leadership, and Life","description":"\u003cdiv\u003eThe outpouring of grief and heartfelt tributes following Ronald Reagan’s death demonstrated the love and admiration people still have for our nation’s 40th president.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eNow, in this affectionate memoir, Reagan’s chief political strategist and friend for 36 years offers a fascinating close-up portrait of the Great Communicator. Taking us inside the 1980 and 1984 presidential campaigns and beyond, Dick Wirthlin shares illuminating anecdotes, off-the-record remarks, and private moments that reveal the true Ronald Reagan. Through it all, Wirthlin points out the unique qualities and talents that made Reagan such a strong leader-and such a great communicator. For anyone who has fond memories of the late president, this admiring reminiscence brilliantly conjures up the strong values, gregarious charm, and all-American optimism that made Ronald Reagan great.\u003c\/div\u003e\n\u003c!-- amazon-buylink --\u003e\u003cp\u003e\u003csmall\u003eWe earn a commission for purchases made through the following links.\u003c\/small\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/www.amazon.com\/dp\/0471736481\/ref=nosim?tag=tpcecomm-20\" rel=\"sponsored nofollow\"\u003eshop for this title at Amazon\u003c\/a\u003e\u003c\/p\u003e\u003c!-- \/amazon-buylink --\u003e\u003c!-- bookshop-buylink --\u003e\u003cp\u003e\u003ca href=\"https:\/\/bookshop.org\/book\/9780471736486\" rel=\"nofollow\"\u003eshop for this title at Bookshop.org\u003c\/a\u003e\u003c\/p\u003e\u003c!-- \/bookshop-buylink --\u003e","brand":"Dick Wirthlin","offers":[{"title":"Hardcover","offer_id":43212302483672,"sku":"9780471705093","price":27.95,"currency_code":"USD","in_stock":true},{"title":"Paperback","offer_id":43212302516440,"sku":"9780471736486","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/7786\/8475\/files\/9780470255391_FC_mockup_v2_1740153578_f130af91-35c3-41a2-a3bc-d6b1d88d157f.jpg?v=1790997654"}],"url":"https:\/\/turnerpublishing.com\/collections\/author-dick-wirthlin.oembed","provider":"Turner Publishing","version":"1.0","type":"link"}