{"title":"Erica Levy Klein","description":"\u003cp\u003eERICA LEVY KLEIN is a marketing and advertising professional and the author of several books, including \u003cem\u003eSkinny Spices\u003c\/em\u003e, \u003cem\u003e101 Comforting Things to Do While You're Getting Better at Home or in the Hospital\u003c\/em\u003e, and \u003cem\u003eWrite Great Ads: A Step-by-Step Approach\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eKlein served as President of Klein \u0026amp; Kroll, Inc., a St. Louis marketing agency, and as an instructor at the Washington University Department of Journalism and Communications. She is also a nationally syndicated newspaper columnist.\u003c\/p\u003e\u003cp\u003eWhen she’s not writing, Klein draws on her marketing expertise, including co-authoring \u003cem\u003eEnabling Romance: A Guide to Love, Sex, and Relationships for the Disabled\u003c\/em\u003e with Ken Kroll. Her books span advertising, wellness, and disability advocacy.\u003c\/p\u003e\u003cp\u003eErica lives in New York.\u003c\/p\u003e\u003cp\u003eErica Levy Klein’s books are published by Trade Paper Press, an imprint of Turner Publishing.\u003c\/p\u003e\u003cp\u003eBrowse more: \u003ca href=\"\/collections\/books-new-releases\"\u003eNew Releases\u003c\/a\u003e · \u003ca href=\"\/collections\/award-winning-books\"\u003eAward-Winning Books\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"101-comforting-things-to-do","title":"101 Comforting Things to Do: While You're Getting Better at Home or in the Hospital","description":"\u003cdiv\u003e\u003cstrong\u003e101 Ways to Make the Road to Recovery a Little Smoother.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv\u003eDoctors know the quality of a patient's recuperation is vital for the return of good health. But even in today's world of medical miracles, recovering from an illness, accident, or surgery can be a surprisingly difficult and lonely process. This uplifting book is a collection of inspiration and information, suggestions and tips, factoids, diversions, and amusements. It describes proven techniques for lessening pain, eliminating boredom, and dealing with the sadness that often accompanies a serious medical problem.\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\"...more useful than a bouquet of flowers.\" \u003cstrong\u003e\u003cem\u003e—Healthy Living\u003c\/em\u003e magazine\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c!-- amazon-buylink --\u003e\u003cp\u003e\u003csmall\u003eWe earn a commission for purchases made through the following links.\u003c\/small\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/www.amazon.com\/dp\/0471346535\/ref=nosim?tag=tpcecomm-20\" rel=\"sponsored nofollow\"\u003eshop for this title at Amazon\u003c\/a\u003e\u003c\/p\u003e\u003c!-- \/amazon-buylink --\u003e\u003c!-- bookshop-buylink --\u003e\u003cp\u003e\u003ca href=\"https:\/\/bookshop.org\/book\/9780471346531\" rel=\"nofollow\"\u003eshop for this title at Bookshop.org\u003c\/a\u003e\u003c\/p\u003e\u003c!-- \/bookshop-buylink --\u003e","brand":"Erica Levy Klein","offers":[{"title":"Paperback","offer_id":43212272697560,"sku":"9780471346531","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":43212272730328,"sku":"9781620458174","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/7786\/8475\/files\/9780471346531_FC_mockup_v2_1661527156_152fc829-8925-492b-a022-0bf85c449e21.jpg?v=1790992491"},{"product_id":"write-great-ads","title":"Write Great Ads: A Step-by-Step Approach","description":"\u003cdiv\u003e\u003cstrong\u003eYou don't have to be especially creative. And you can forget about writer's block.  Because now, even if you've never written advertising before, there's a simple proven way to Write ADS \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eGreat copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. \u003cem\u003eWrite Great Ads\u003c\/em\u003e takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. \u003cem\u003eWrite Great Ads\u003c\/em\u003e takes you, step-by-step, through every aspect of the process. You'll learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to zero in on the key features and benefits of your ad\u003c\/li\u003e\n\u003cli\u003eHow to write a headline that really sells\u003c\/li\u003e\n\u003cli\u003eHow to come up with an original, effective selling concept\u003c\/li\u003e\n\u003cli\u003eHow to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!\u003c\/li\u003e\n\u003c\/ul\u003e\nThis one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. \u003cem\u003eWrite Great Ads\u003c\/em\u003e is also packed with fill-in exercises and self-tests so you can practice each step immediately.\u003c\/div\u003e\n\u003c!-- amazon-buylink --\u003e\u003cp\u003e\u003csmall\u003eWe earn a commission for purchases made through the following links.\u003c\/small\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/www.amazon.com\/dp\/0471507032\/ref=nosim?tag=tpcecomm-20\" rel=\"sponsored nofollow\"\u003eshop for this title at Amazon\u003c\/a\u003e\u003c\/p\u003e\u003c!-- \/amazon-buylink --\u003e\u003c!-- bookshop-buylink --\u003e\u003cp\u003e\u003ca href=\"https:\/\/bookshop.org\/book\/9780471507031\" rel=\"nofollow\"\u003eshop for this title at Bookshop.org\u003c\/a\u003e\u003c\/p\u003e\u003c!-- \/bookshop-buylink --\u003e","brand":"Erica Levy Klein","offers":[{"title":"Paperback","offer_id":43212293996760,"sku":"9780471507031","price":22.95,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":43212294029528,"sku":"9781620456354","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/7786\/8475\/files\/9780471507031_FChigh_mockup_v2_1740148285_996e34fe-32ed-4d5d-bacb-5c919381cbd4.jpg?v=1790996189"}],"url":"https:\/\/turnerpublishing.com\/collections\/author-erica-levy-klein.oembed","provider":"Turner Publishing","version":"1.0","type":"link"}