{"title":"Phil Carpenter","description":"\u003cp\u003ePHIL CARPENTER is a marketing professional and the author of two books, including \u003cem\u003eeBrands: Building an Internet Business at Breakneck Speed\u003c\/em\u003e and \u003cem\u003eMarketing Yourself to the Top Business Schools\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eCarpenter holds a Bachelor of Arts from Stanford University and an MBA from Harvard Business School, where he also worked as an admissions counselor. He has worked as a Silicon Valley marketing executive and as a fractional CMO and marketing consultant.\u003c\/p\u003e\u003cp\u003eWhen he’s not writing, Carpenter draws on his marketing career to examine how businesses build and communicate their brands. His books reflect that focus, from MBA admissions strategy to how companies such as Yahoo!, iVillage, and Barnesandnoble.com built Internet brands.\u003c\/p\u003e\u003cp\u003ePhil lives in the San Francisco Bay Area.\u003c\/p\u003e\u003cp\u003ePhil Carpenter’s books are published by Trade Paper Press, an imprint of Turner Publishing.\u003c\/p\u003e\u003cp\u003eBrowse more: \u003ca href=\"\/collections\/books-new-releases\"\u003eNew Releases\u003c\/a\u003e · \u003ca href=\"\/collections\/award-winning-books\"\u003eAward-Winning Books\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"marketing-yourself-to-the-top-business-schools","title":"Marketing Yourself to the Top Business Schools","description":"\u003cdiv\u003e\u003cstrong\u003eExpert advice helps you get into the business school of your choice\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTips on matching your strengths and interests with those of your target schools\u003c\/li\u003e\n\u003cli\u003eCandid interviews with admissions directors and alumni\u003c\/li\u003e\n\u003cli\u003eAdvice on writing focused, persuasive essays\u003c\/li\u003e\n\u003cli\u003eTwenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked\u003c\/li\u003e\n\u003c\/ul\u003e\n\"Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions.\" --Jon Megibow, Former Director of Admissions University of Virginia, Darden Graduate School of Business Administration\u003c\/div\u003e\n\u003c!-- amazon-buylink --\u003e\u003cp\u003e\u003csmall\u003eWe earn a commission for purchases made through the following links.\u003c\/small\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/www.amazon.com\/dp\/0471118176\/ref=nosim?tag=tpcecomm-20\" rel=\"sponsored nofollow\"\u003eshop for this title at Amazon\u003c\/a\u003e\u003c\/p\u003e\u003c!-- \/amazon-buylink --\u003e\u003c!-- bookshop-buylink --\u003e\u003cp\u003e\u003ca href=\"https:\/\/bookshop.org\/book\/9780471118176\" rel=\"nofollow\"\u003eshop for this title at Bookshop.org\u003c\/a\u003e\u003c\/p\u003e\u003c!-- \/bookshop-buylink --\u003e","brand":"Phil Carpenter","offers":[{"title":"Paperback","offer_id":43185560158424,"sku":"9780471118176","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":43185560191192,"sku":"9781630261344","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/7786\/8475\/files\/9780470301531_FC_mockup_v2_1740153005_9d5e7079-e0b7-4426-b102-6cb234ca828e.jpg?v=1792009541"}],"url":"https:\/\/turnerpublishing.com\/collections\/author-phil-carpenter.oembed","provider":"Turner Publishing","version":"1.0","type":"link"}