{"title":"Rebecca K. Leet","description":"\u003cp\u003eREBECCA K. LEET is a strategic communications consultant with more than forty years of experience advising nonprofits, and the author of \u003cem\u003eMessage Matters: Succeeding at the Crossroads of Mission and Market\u003c\/em\u003e and \u003cem\u003eMarketing for Mission\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eLeet serves as principal of Rebecca Leet \u0026amp; Associates and has worked with the Ford Foundation, the American Red Cross, Deloitte Tax LLP, and the American Lung Association. Earlier in her career she covered the U.S. Congress as a reporter for the \u003cem\u003eWashington Star\u003c\/em\u003e. \u003cem\u003eMessage Matters\u003c\/em\u003e has been adopted in graduate programs at Johns Hopkins, Georgetown, NYU, American, and Brown universities.\u003c\/p\u003e\u003cp\u003eRebecca lives in Arlington, Virginia.\u003c\/p\u003e\u003cp\u003eRebecca K. Leet’s books are published by Fieldstone Alliance, an imprint of Turner Publishing.\u003c\/p\u003e\u003cp\u003eBrowse more: \u003ca href=\"\/collections\/books-new-releases\"\u003eNew Releases\u003c\/a\u003e · \u003ca href=\"\/collections\/award-winning-books\"\u003eAward-Winning Books\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"message-matters-succeeding-at-the-crossroads-of-mission-and-market","title":"Message Matters: Succeeding at the Crossroads of Mission and Market","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIt's a common nonprofit complaint, \"When we're dealing with such important issues why aren't more people listening?\"\u003c\/strong\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. \u003cem\u003eMessage Matters: Succeeding at the Crossroads of Mission and Market\u003c\/em\u003e helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. \u003cem\u003eMessage Matters\u003c\/em\u003e gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-mce-fragment=\"1\"\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eClarify the action you want,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003ePinpoint who you want to take action,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDiscover what your audience wants, hopes for, and desires,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eFind the shared desires between your organization and your audience,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eConvey your message effectively. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe ideas and approach in \u003cem\u003eMessage Matters\u003c\/em\u003e build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life. Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use \u003cem\u003eMessage Matters\u003c\/em\u003e and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.\u003c\/span\u003e\u003c\/div\u003e\n\u003c!-- amazon-buylink --\u003e\u003cp\u003e\u003csmall\u003eWe earn a commission for purchases made through the following links.\u003c\/small\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/www.amazon.com\/dp\/0940069636\/ref=nosim?tag=tpcecomm-20\" rel=\"sponsored nofollow\"\u003eshop for this title at Amazon\u003c\/a\u003e\u003c\/p\u003e\u003c!-- \/amazon-buylink --\u003e\u003c!-- bookshop-buylink --\u003e\u003cp\u003e\u003ca href=\"https:\/\/bookshop.org\/book\/9780940069633\" rel=\"nofollow\"\u003eshop for this title at Bookshop.org\u003c\/a\u003e\u003c\/p\u003e\u003c!-- \/bookshop-buylink --\u003e","brand":"Rebecca K. Leet","offers":[{"title":"Paperback","offer_id":42527679742168,"sku":"9780940069633","price":24.95,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":42527679774936,"sku":"9781630263768","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/7786\/8475\/files\/717FSrq5bPL_mockup_v2_1645217036_3a743ede-b3ac-4dbf-bf31-9c99b959539b.jpg?v=1791989202"}],"url":"https:\/\/turnerpublishing.com\/collections\/author-rebecca-k-leet.oembed","provider":"Turner Publishing","version":"1.0","type":"link"}