Write Great Ads: A Step-by-Step Approach
Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn:
- How to zero in on the key features and benefits of your ad
- How to write a headline that really sells
- How to come up with an original, effective selling concept
- How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!
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Book details
- Author
- Erica Levy Klein
- Imprint
- Trade Paper Press, an imprint of Turner Publishing Company
- Published
- Pages
- 192
- Formats
- Paperback, Hardcover
- Subjects
- Business & Economics › Advertising & Promotion
Business & Economics › Business Writing - Topics
- copywriting · advertising copy · print advertising · direct mail · radio advertising · television commercials · headlines · business writing
- ISBN-13
- 9780471507031 (Paperback)9781620456354 (Hardcover)
About the author
ERICA LEVY KLEIN is a marketing and advertising professional and the author of several books, including Skinny Spices, 101 Comforting Things to Do While You're Getting Better at Home or in the Hospital, and Write Great Ads: A Step-by-Step Approach.
Klein served as President of Klein & Kroll, Inc., a St. Louis marketing agency, and as an instructor at the Washington University Department of Journalism and Communications. She is also a nationally syndicated newspaper columnist.
When she’s not writing, Klein draws on her marketing expertise, including co-authoring Enabling Romance: A Guide to Love, Sex, and Relationships for the Disabled with Ken Kroll. Her books span advertising, wellness, and disability advocacy.
Erica lives in New York.