Mobilize People for Marketing Success: Volume II: Mobilize People for Marketing Success
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Book details
- Author
- Gary Stern
- Imprint
- Fieldstone Alliance, an imprint of Turner Publishing Company
- Published
- Formats
- Paperback
- Subjects
- Business & Economics › Marketing
Business & Economics › Nonprofit Organizations & Charities - Topics
- nonprofit marketing · grassroots outreach · volunteer mobilization · one-to-one marketing · promotional campaigns · organizational planning · goal-setting · fundraising and advocacy
- ISBN-13
- 9780940069107
About the author
GARY J. STERN is president of Stern Consulting International, specializing in social sector strategy, marketing, and organizational performance. He is the author of Marketing Workbook for Nonprofit Organizations Volumes I and II, which was adapted as the official marketing workbook of United Way of America.
Stern coauthored, with Peter F. Drucker, the revised edition of the Drucker Foundation Self-Assessment Tool. He is formerly a senior consultant with the Amherst H. Wilder Foundation.
When not writing, Stern presents at venues including the Stanford University Graduate School of Business and Drucker Foundation Leadership and Management Conferences. His work draws directly on his practice advising organizations on strategy and performance.
Gary lives in Portland, Maine.