The Lobbying and Advocacy Handbook for Nonprofit Organizations, Second Edition
The Lobbying and Advocacy Handbook for Nonprofit Organizations, Second Edition, is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will discover how lobbying can help fulfill your mission; learn how to initiate, support, or defeat bills; develop effective lobbying skills; gather and mobilize support for your positions; learn how to use the media effectively; influence gov’t administrators to back your policy positions; comply with state and federal regulations, and set up systems in your nonprofit to support lobbying.
In addition to updated worksheets, case studies, and resources, new material in the second edition includes nonprofit civic engagement and voter mobilization; designing the Policy Committee that works for your nonprofit; utilizing social media in your communications strategies; administrative advocacy: working with governmental agencies; and understanding the why, what and how of collaboration.
We earn a commission for purchases made through the following links.
Book details
- Author
- Marcia Avner, Josh Wise, Jeff Narabrook
- Imprint
- Fieldstone Alliance, an imprint of Turner Publishing Company
- Published
- Pages
- 260
- Formats
- Paperback, Hardcover
- Subjects
- Business & Economics › Nonprofit Organizations & Charities › Marketing & Communications
- Topics
- public policy · political advocacy · government relations · grassroots organizing · media relations · legislative process
- ISBN-13
- 9781618580078 (Paperback)9781630264499 (Hardcover)
About the author
MARCIA AVNER is a nonprofit consultant with more than 40 years of experience in advocacy strategy, lobbying, curriculum development, and facilitation.
Avner served as public policy director with the Minnesota Council of Nonprofits and as an assistant professor in nonprofit management at Hamline University. She holds a B.A. from Carnegie Mellon University and an M.A. from the University of Arkansas.
When she’s not writing, Avner works with nonprofits, foundations, and academic centers on initiatives to advance advocacy and increase activism. She serves as a faculty member and coordinator of the Nonprofit Concentration in the Masters in Advocacy and Political Leadership Program at the University of Minnesota–Duluth, and has served on more than 20 nonprofit boards and advisory committees.