
Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business
Beat Your Competition - Increase Sales - Get More Customers in 90 Days
Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.
In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow!
Stand Out includes clear, step-by step instructions on how to:
1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel
2. Launch a simple but powerful website that creates an ideal user experience
3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility
4. Create compelling content that speaks directly to your clients’ needs
5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online
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Book details
- Author
- Aaron Fletcher
- Imprint
- Turner Publishing Company
- Published
- Formats
- Paperback, Hardcover
- Subjects
- Business & Economics › Advertising & Promotion
- Topics
- small business marketing · search engine optimization · digital visibility · customer acquisition · marketing planning
- ISBN-13
- 9781618580726 (Paperback)9781630264253 (Hardcover)
About the author
AARON N. FLETCHER is a small-business marketing expert with more than 20 years in advertising and marketing. He is the author of The One Page Marketing Funnel and Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business.
Fletcher held senior-level positions with Village Voice Media, The Daily Journal Corporation, Nolo Press, and Caring.com, helping several of those brands grow from zero to over $10 million in sales. He is the founder of Geek-Free Marketing, Inc. and The Fletcher Method®.
When not writing, Fletcher works as an online marketing consultant, educator, and speaker, helping small business owners implement straightforward marketing systems.
