Innovating Innovation
#1 New Release in Industrial Management & Leadership ─ Breakthrough Innovation Tools for Successful Leadership
Innovation needs innovation: Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage.
Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place.
Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places.
After reading this new battlefield manual for innovation, you will:
- Learn the Disruptive Periphery Concept and how it can give you the tools to help your business
- Discover a practical marketing-centric focus applied to innovation
- Reap the benefits of lessons developed from thirty years of real-world global consulting and training experience
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Book details
- Author
- David Morey
- Imprint
- TMA Press, an imprint of Turner Publishing Company
- Published
- Pages
- 318
- Formats
- Hardcover
- Subjects
- Business & Economics › Leadership
Business & Economics › Consulting
Business & Economics › Decision-Making & Problem Solving
Business & Economics › Business Communication - Topics
- leadership · business strategy · decision-making · competitive advantage · organizational change · creative thinking
- ISBN-13
- 9781633538443
About the author
DAVID MOREY is founder and Chairman of DMG Global and Vice Chairman of Core Strategy Group, and the author of The Underdog Advantage and The Leadership Campaign.
Morey has advised five Nobel Peace Prize winners and eighteen winning global presidential campaigns. He has served as Adjunct Professor at Columbia University and the University of Pennsylvania, and his corporate clients include GE, Verizon, Pepsi, Microsoft, Nike, Disney, Visa, The Coca-Cola Company and American Express, among others.
When he’s not writing, Morey performs as a magician on stages around the world, including at the official Inaugural Balls of the forty-fourth president of the United States, Barack Obama. This experience with persuasion and performance informs his work as a strategic consultant and speaker.