The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy
Discover The Truth About Profitable Pricing
#1 New Release in Business Pricing and Business Purchasing & Buying
The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success.
Pricing mastery made easy. A must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn’t about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The pricing mastery provided in The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.
Inside, find:
- The key to understanding your buyers needs and setting prices they want
- What your customers—and your business—truly value
- An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients
If you enjoy business plan books like Build, The New Model of Selling, or What Your Customer Wants and Can't Tell You, you’ll love The Truth About Pricing.
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Book details
- Author
- Melina Palmer
- Imprint
- TMA Press, an imprint of Turner Publishing Company
- Published
- Pages
- 274
- Formats
- Paperback
- Subjects
- Business & Economics › Sales & Selling › Management
Business & Economics › Small Business
Business & Economics › Purchasing & Buying - Topics
- pricing psychology · customer behavior · value-based pricing · consumer decision making · small business · sales and selling · entrepreneurship
- ISBN-13
- 9781684813438
About the author
MELINA PALMER is founder and CEO of The Brainy Business and the bestselling author of What Your Customer Wants and Can't Tell You and What Your Employees Need and Can't Tell You.
Palmer holds a master’s in behavioral economics from The Chicago School of Professional Psychology and is a member of the Global Association of Applied Behavioral Scientists. She has contributed research to the Association for Consumer Research and the Filene Research Institute, and writes on behavioral economics and business for Inc.
When she’s not writing, Palmer teaches applied behavioral economics through the Texas A&M Human Behavior Lab and hosts The Brainy Business: Understanding the Psychology of Why People Buy, a podcast with downloads in over 170 countries used by universities and businesses worldwide.