What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics
Use the Science of Behavioral Economics to Understand Why People Buy
“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today
2022 First Place Category Winner CIBA (Chanticleer International Book Awards)
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service
What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.
Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.
Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:
- Real-world examples that bring a concept to life and make it stick
- Ideas to help you with problem solving for your business
- Ways to hack your brain into coming up with innovative programs, products, and initiatives
If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).
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Book details
- Author
- Melina Palmer
- Imprint
- TMA Press, an imprint of Turner Publishing Company
- Published
- Pages
- 300
- Formats
- Paperback
- Subjects
- Business & Economics › Marketing › Research
Psychology › Social Psychology
Business & Economics › Customer Relations
Business & Economics › Reference - Topics
- consumer behavior · neuromarketing · buying decisions · marketing research · pricing psychology · brand messaging · customer relations
- ISBN-13
- 9781642505627
About the author
MELINA PALMER is founder and CEO of The Brainy Business and the bestselling author of What Your Customer Wants and Can't Tell You and What Your Employees Need and Can't Tell You.
Palmer holds a master’s in behavioral economics from The Chicago School of Professional Psychology and is a member of the Global Association of Applied Behavioral Scientists. She has contributed research to the Association for Consumer Research and the Filene Research Institute, and writes on behavioral economics and business for Inc.
When she’s not writing, Palmer teaches applied behavioral economics through the Texas A&M Human Behavior Lab and hosts The Brainy Business: Understanding the Psychology of Why People Buy, a podcast with downloads in over 170 countries used by universities and businesses worldwide.