Dick Wirthlin

DICK WIRTHLIN was Ronald Reagan’s chief strategist and pollster from 1968 through the end of Reagan’s presidency. He was the author of The Greatest Communicator: What Ronald Reagan Taught Me About Politics, Leadership, and Life, co-written with Wynton C. Hall.

Wirthlin earned bachelor’s and master’s degrees in economics and statistics from the University of Utah and a Ph.D. in economics from the University of California at Berkeley, later serving as an economics professor at BYU. His work on the 1980 Reagan campaign earned him the title Adman of the Year from Advertising Age.

Wirthlin founded a survey research firm in 1969 that became Wirthlin Worldwide, acquired by Harris Interactive in 2004. He also advised Presidents Nixon and Ford and foreign leaders including Margaret Thatcher and Helmut Kohl.

Dick Wirthlin’s books are published by Trade Paper Press, an imprint of Turner Publishing.

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