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The Greatest Communicator: What Ronald Reagan Taught Me About Politics, Leadership, and Life book cover

The Greatest Communicator: What Ronald Reagan Taught Me About Politics, Leadership, and Life

by Dick Wirthlin

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SKU 9780471705093
The outpouring of grief and heartfelt tributes following Ronald Reagan’s death demonstrated the love and admiration people still have for our nation’s 40th president.
Now, in this affectionate memoir, Reagan’s chief political strategist and friend for 36 years offers a fascinating close-up portrait of the Great Communicator. Taking us inside the 1980 and 1984 presidential campaigns and beyond, Dick Wirthlin shares illuminating anecdotes, off-the-record remarks, and private moments that reveal the true Ronald Reagan. Through it all, Wirthlin points out the unique qualities and talents that made Reagan such a strong leader-and such a great communicator. For anyone who has fond memories of the late president, this admiring reminiscence brilliantly conjures up the strong values, gregarious charm, and all-American optimism that made Ronald Reagan great.

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Book details

Author
Dick Wirthlin, Wynton C. Hall
Imprint
Trade Paper Press, an imprint of Turner Publishing Company
Published
Pages
240
Formats
Hardcover, Paperback
Subjects
Biography & Autobiography › Political
Topics
presidential campaigns · political strategy · American presidency · political leadership · communication skills · insider memoir · American politics
ISBN-13
9780471705093 (Hardcover)9780471736486 (Paperback)

About the author

DICK WIRTHLIN was Ronald Reagan’s chief strategist and pollster from 1968 through the end of Reagan’s presidency. He was the author of The Greatest Communicator: What Ronald Reagan Taught Me About Politics, Leadership, and Life, co-written with Wynton C. Hall.

Wirthlin earned bachelor’s and master’s degrees in economics and statistics from the University of Utah and a Ph.D. in economics from the University of California at Berkeley, later serving as an economics professor at BYU. His work on the 1980 Reagan campaign earned him the title Adman of the Year from Advertising Age.

Wirthlin founded a survey research firm in 1969 that became Wirthlin Worldwide, acquired by Harris Interactive in 2004. He also advised Presidents Nixon and Ford and foreign leaders including Margaret Thatcher and Helmut Kohl.

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Format: Hardcover