Marketing Yourself to the Top Business Schools
Earning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including:
- Tips on matching your strengths and interests with those of your target schools
- Candid interviews with admissions directors and alumni
- Advice on writing focused, persuasive essays
- Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked
We earn a commission for purchases made through the following links.
Book details
- Author
- Phil Carpenter, Carol Carpenter
- Imprint
- Trade Paper Press, an imprint of Turner Publishing Company
- Published
- Pages
- 226
- Formats
- Paperback, Hardcover
- Subjects
- Study Aids › Graduate School Guides
- Topics
- MBA admissions · business school applications · application essays · graduate school · career advancement · self-promotion
- ISBN-13
- 9780471118176 (Paperback)9781630261344 (Hardcover)
About the author
PHIL CARPENTER is a marketing professional and the author of two books, including eBrands: Building an Internet Business at Breakneck Speed and Marketing Yourself to the Top Business Schools.
Carpenter holds a Bachelor of Arts from Stanford University and an MBA from Harvard Business School, where he also worked as an admissions counselor. He has worked as a Silicon Valley marketing executive and as a fractional CMO and marketing consultant.
When he’s not writing, Carpenter draws on his marketing career to examine how businesses build and communicate their brands. His books reflect that focus, from MBA admissions strategy to how companies such as Yahoo!, iVillage, and Barnesandnoble.com built Internet brands.
Phil lives in the San Francisco Bay Area.