Marketing Yourself to the Top Business Schools

Earning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including:

• Tips on matching your strengths and interests with those of your target schools
• Candid interviews with admissions directors and alumni
• Advice on writing focused, persuasive essays
• Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked

"Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." --Jon Megibow, Former Director of Admissions University of Virginia, Darden Graduate School of Business Administration